25
May
2016

Cobra MD immerses and entertains his audience in China

Alexander Bradley, Managing Director of Cobra Simulation took to the stage in China last week to present his first keynote speech, accompanied by his Cobra dome. Presenting at the Idea Land Exhibition VR/AR and immersive domes debate, with a story circulated to 32 million readers Alexander shared his view and vision for the whole VR/AR/dome sector.

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Delivering a keynote speech on this subject that’s very close to his heart, Alexander described how the development of a truly immersive environment has been a lifelong dream that started while he was still at school. Sharing with the audience the tale of the first simulator he constructed at the tender age of 11, Alex excited and entertained with tales of his creation involving an Amstrad CPC 464 (Green Screen) the latest flight simulator, a joystick and some blankets! Little did he know at the time that this would be the start of something big.

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With a Chinese wife, Alex’s immersion in the Chinese market is also close to his heart and in his keynote he paid tribute to VR HMD, its long 50-year history and fathering founders as well as dome screens. Discussing the key differences between the technologies and how there was a firm place in the market for both solutions. Highlighting that domes are the best technology to experience 360° content, that it is domes that are the backbone of many simulation solutions. Domes allow the user to interact with real world objects and enables the user to move freely without cumbersome wearables.

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He hinted at the work Cobra had done in the VR HMD market and how it is now like many others exploring how they can combine the technologies to bring the next generation of immersive entertainment to life.

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Demonstrating a keen desire to facilitate learning and entertainment, the Cobra dome was met with warm enthusiasm by his audience and his presence at this event will no doubt open doors that would otherwise have remained firmly shut.

Assisted greatly by the Edinburgh Shenzhen Creative Exchange Initiative Alexander won an award to attend this event and made it his own by sharing his long and sometimes chequered history in this arena. At the same time, he proudly launched its second Cobra/China collaboration. Cobra has been working in partnership with Siemins Science and Technology Co Limited and Crise Simulations to develop Chinas first dedicated all virtual Fire and Rescues Training Simulation centre based around its SimSuite concept. This centre will deliver end to end training and support with further centres planned across China. The opening is planned for June 2016 and this marks an exciting period for both Cobra and Fire and Rescue training in China.

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Acting as the gateway to Asia, such events are viewed by Alexander as great opportunities to showcase his product and rub shoulders with his eastern counterparts. This event has cemented new relationships and significant growth opportunities for this innovative Scottish company.

As a way of summing up his experience, Alex had this to say “Once again our time in China was enthusing, when you have lived over 14 years within this culture you understand that as a nation they are among the hardest working and hold their family values above all else. China is changing its evolving and we are keen to bring our much needed expertise to the Chinese Emergency services market and are looking forward to the opening of the very first training centre using Cobra technology in June 2016, finally I would like to personally thank both Edinburgh City Council and the Shenzhen Creative Investment Group for their continued and dedicated support to help make all this possible”

To find out more about the Cobra Dome and the other solutions offered by Cobra Simulation, get in touch via their website http://www.cobrasimulation.com

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Chinese Article click here > Chinese Article

Categories: May 2016

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